HelloFresh SE is a German company founded in 2011 and based in Berlin. It supplies customers with so-called "cooking boxes". In June 2023, a new production building was inaugurated in Barleben, near Magdeburg. The facility covers a total of 31,000 m², making it the largest HelloFresh plant in Europe. There were many arguments in favour of the new HelloFresh site in Barleben: the connection to the A2 motorway is good, new jobs are being created and the region is characterised by agriculture. The focus is on regional, fresh products and the associated short delivery routes.
Sustainability is at the centre of HelloFresh's product range and everyday life. The results of a life cycle assessment analysis show that a meal from HelloFresh produces 22 per cent less CO2 emissions on average across Germany than the same meal prepared with ingredients bought in a supermarket. The company's own warehouses are also supplied with green electricity, and a photovoltaic system with a peak output of over 5 MW, which largely covers the company's energy requirements, is in operation.