The aging roof advertising of the GLOBANA Airport Hotel had been glowing incorrectly for quite some time, so the hotel planned to renew the illuminated logo in cooperation with a marketing agency. The colour was also to change somewhat: it was to shine from blue to a discreetly luminous grey.
Neon tubes were installed in the existing lettering. However, the company that had originally installed them no longer existed. So the hotel management and marketing agency approached NEL GmbH from Leipzig. NEL is known for lighting design, LED, neon advertising, architectural lighting and specialises in making brand and product logos visible from afar. The project was presented and the NEL company took over the lighting design for the three "HOTEL" letterings on the roof.