For a long time, the tower was nameless. The former INTERSHOP lettering was removed when the software company of the same name moved out at the end of 2020. The lettering was made of red neon letters in a double contour on the tower at a height of 125 metres. The double contour was chosen to compensate for the possible loss of individual letters.
In July 2021, the company NEL GmbH from Leipzig was commissioned by PASSAT Grundstücksgesellschaft mbH to design a new lettering for the tower. NEL GmbH was well acquainted with the conditions there, having installed the old INTERSHOP lettering in 2001 and dismantled it in 2021.
The new lettering will be JENTOWER and it should be sustainable and energy-efficient. It didn't take long for NEL GmbH to decide that LED technology from HANSEN was the first choice here, according to André Bellstedt, specialist consultant for illuminated advertising at NEL.
The two companies, HANSEN and NEL, have had good business relations for a long time and have already set up several lighting projects together, and this should also be the case with the JENTOWER. You can rely on HANSEN and the quality of the products is right. Moreover, HANSEN responds to individual wishes, you always get support and not only products, but also solutions.